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About Me

GEstalt pic Black human sillhouetts and white chess pieces
Zebra head on black background. Stripes are tree boughs.

Sometimes marketing needs an outsider's point of view to regain perspective.

 

I know about people. My work life has encompassed many fields and businesses.

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If you want to reach your visitors, really reach them, my trained ear will help you discover the voice and language to do precisely that. My technical web training will help improve your website's capacity to fulfill its purpose.

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And since your website is your face and the window you have open to the world, we'll also discover whether people are seeing you and your brand as you want to be seen.  

 

Then - if needed - I can help you put it right.

 

 I'm creative, not conventional. I see into things. Behind things.

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 I lived and worked in Europe for over thirty years. Training as a theatre director in London taught me to listen to the what's under all the things people say. When I found I was too shy for the theatre, I looked for another way to use these skills.

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I've always been a writer. Before long, I was doing big-league qualitative research for Millward Brown (now part of Kantar.) I conducted projects and wrote presentations and papers for companies across the world. FMCG; business and retail banking; travel and tourism. Eco-housing and provisi

I sharpened advertising copy and concepts for organizations across Europe, Asia and the US. Governments, too. I spent five years working for the UK water companies and their regulators when they were privatized. Later, I ran a small consultancy. Clients sent me to report on how people responded to new situations, products, and advertising. Then I worked for the Scottish and UK governments on social, education and housing research and on tourism in places like Hong Kong and the Shetland Islands Meanwhile, I developed my own values and approach to business. I am passionate about sustainable living and sustainability in business. About health and quality of life. About addressing our reliance on oil. Alongside commercial work, I studied meditation and mindfulness and practiced as a Gestalt therapist for ten years. Most recently, I worked in the psych department of a Boston teaching hospital.

B&W Alex copy_edited_edited.jpg
Illustration saying "sign the post Kyoto policy" showing a factory spewing smoke, in the smoke is a jumble of creatures
A section illustration showing a full moon behind black conifers and mountains with oil splattering the beauty
A Gestalt drawing of people and treess
The Morthern hemisphere of a platter with a hand holding it up
A Illustration of a black bear made of trees and stars
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Education

Professional Diploma in Directing, Drama Center, London MA in text and dialogue development and working with actors for film and theatre. I also have an AWAI Video Scriptwriting certification, which taught me how to create video for non-actors Bachelor of Arts, Wellesley College Honors degree in English and Anthropology Group Process Certificate, English Gestalt Institute Gestalt teaches that we have a reflex for closure. This reflex is the key to provoking drama and your customer's need to act.

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